It is the Content Decides the Market of eBook Instead of Apple' Impact

E-book market, due mainly to increased competition, and by tablet PCs impact along with other related products and services. iPad market continues a hot product, making the gift ebook market with a tremendous impact. This season particularly iPad 2 launch, Apple slashed prices on the iPad 1, would be to e-book in the gift market competitiveness has been affected. In the customer electronics consultant Zhang' view, iPad however the impact of e-book appearance. "e-book was originally a little niche products and services, mainly to meet up the requirements of serious reading. smart phones, tablet PC s would be the main carrier of fast reading. However, 2 yrs before e-books to be stir-fried, niche products and services have literally pushed to the mass products and services. now been lifted, but is its camouflage. "

Apple on the impact of e-books not just in the domestic market in the usa, confronted with the pressure of Apple, Amazon had to again lower the buying price of Kindle, the most recent integral ad costs only $ 114 new Kindle. As prices dropped lower and lower Kindle, Kindle's sales volume is not much impact. However, Amazon e-reader industry chain in the core competitive power, maybe not the hardware, but its content platform. Amazon does ecommerce were only available in e-book has over ten years of accumulation, and formed its core competitiveness. Further decrease the price even though the Kindle, Amazon's electronic reader industry may have higher profits. Amazon can also be driving a car that Apple's strengths.

In the customer electronics industry in the context of the terminal "e" has become the connotation and extension of the very complex terms. In various contexts, sometimes describes these three words carry EINK screen reader technology hardware terminal, sometimes describes various kinds of handheld electronic reader hardware documentation, sometimes used to make reference to all sorts of digital generation of text documents Or text content.

Different segments of the chain representatives on most enterprises, told reporters on the present term "electronic" continues to be a forward-looking market, will keep up with the attention and follow-up. CEO YANG on the "Daily Economic News ", told reporters that the present concept plan showing the electronic remained too complex, "must once more simplified this content of the forming of a far more universal, hardware terminal, platform architecture, Otherwise, it's still hard to advertise increased efficiency. "

By yet another way, the way the ebook reader will go mainly depends upon how it has.